mainstream- Anything that is not independent or a world cinema film E.g Avengers, Harry Potter.
Independent - Hand held filming, Not a very big cast, Low quality, Diagetic sound has not been cut out, The film itself is gritty and realistic. E.g Precious. Social realism (realistic to society) social issues that might effect the audience
Exam question:
"Media production is dominated by global institutions, which sell their products and services to national audiences" To what extent do you agree with this statement?
Candidates must choose to focus one one of the following media areas.
- film
- music
- newspaper
- radio
- magazine
- video games
Answer:
- they have more money to send on advertising
- they often are quite generic genres, fantasy , escapism
- More well known, they may have special links wit the director.
- Warner bro, 21st century Fox, Paramount, Universal, Columbia and Disney are the top 6 production companies.
- Branding, convergence and synergy when you have two institutions
- High audience expectations
- English language
Skyfall ticks all these boxes, but it was produced by an independent company and was distributed by MGM which is a mainstream company .
No comments:
Post a Comment