Thursday, 18 April 2013


Have you ever been to an independent cinema? If yes - how was it different? If no - why not? 

I have never been to a independent cinema. This could be because the cinema did not really appeal to me or that there was not enough advertisement about the movie that was filmed in one. If I saw a film heavily advertised and they were shown in a independent cinema then I would go out of my way to go and see it, as One Mile Away was not really advertised that much it dint give me the motivation to go and see it in Hackney where it was showing.

What is more appealing about viewing at the cinema than viewing on DVD/online/TV?

Its more appealing to go to the cinema to watch a film because of the atmosphere it creates the sound and the big screen is more better than watching it at home on a 50" TV, its also builds more excitement with the audience as they get really hyped up to see it.

Why has there been a recent trend in Hollywood 're-making' a lot of films?

Hollywood have been re-making making films because they want to make it more popular or give the film another twist E.g Snowhite and the Huntsman, Red Riding hood. They re-make because they want to make it for a modern audience.

Can you see any patterns or trends in films of the last 5 years?

Recently there has been a trend in animation films, such as disney films and Pixar films. Also there's trending that appeal to teenage girls such as twilight or romantic films. Horror is also trending and that will fall under the category apocalyptic.

Monday, 25 March 2013


Characters from the film One Mile Away went to different schools in Birmingham to promote their film and tell them about about the streets they walk on.

Tcast are on their way to the BAFTA's

Director: Penny Woolcock

One Mile Away is directed by award-winning filmmaker Penny Woolcock and charts the attempts by two warring gangs in inner city Birmingham, the Burger Bar Boys (B21) and the Johnson Crew (B6), to bring peace to their neighbourhoods.The film was funded by Channel 4, Barrow Cadbury Trust and Creative England, with development grants from PUMA and Fallon and finishing funds from Influence Film Fund. The distribution and social impact work of the film is being funded by Bertha Foundation and you, our backers. We're really pleased to be continuing our Adventures in Distribution with the release into the wild of Penny Woolcock's inspirational doc One Milt Away. The film follows a group of rival gang members in Birmingham during the intense summer of 2011, as they fight for a truce after the best part of 20 years of gang warfare.

Each of the characters present in the film have all been through a tragic experience in the 'hood life'. One of the characters was shot in the leg.

The main promotion for this film is free social networking sites. This is because they don't have enough money for marketing and advertisement.

With a independent film like they've not got many followers on Twitter or Facebook likes. If i compare this to Skyfall their distribution company was much larger therefore more was advertisement was made. Skyfall was everywhere, on bus billboards, toys were made from this film for it to gain publicity.

Monday, 18 March 2013

Independent vs Mainstream

world cinema- foreign language film E.g A Seperation Iranian film

mainstream- Anything that is not independent or a world cinema film E.g Avengers, Harry Potter.

Independent - Hand held filming, Not a very big cast, Low quality, Diagetic sound has not been cut out, The film itself is gritty and realistic. E.g Precious. Social realism (realistic to society) social issues that might effect the audience

Exam question:

"Media production is dominated by global institutions, which sell their products and services to national audiences" To what extent do you agree with this statement?

 Candidates must choose to focus one one of the following media areas.

  • film
  • music
  • newspaper
  • radio
  • magazine
  • video games

  • they have more money to send on advertising
  • they often are quite generic genres, fantasy , escapism
  • More well known, they may have special links wit the director.
  • Warner bro, 21st century Fox, Paramount, Universal, Columbia and Disney are the top 6 production companies.
  •  Branding, convergence and synergy when you have two institutions
  • High audience expectations
  • English language

Skyfall ticks all these boxes, but it was produced by an independent company and was distributed by MGM which is a mainstream company .

Saturday, 16 March 2013


Skyfall was directed by Sam Mendes and produced by two people named Micheal G.Wilson and Barbra Broccoli. Skyfall was release in the UK 2 weeks before America. August 2011 the Serbian newspaper stated that Bond 23 will have a link to Jeffery  Deaver's novel. Eon production then had to deny any link between the novel and Bond 23. The title 'Skyfall' refers to the name of Bond's childhood home, and the setting for the film's finale.

Cast :

  • Daniel Craig
  • Judi Dench 
  • Javier Bardem
  • Ralph Fieness 
  • Naomie Harris 
  • Berenice Lim Marlohe
  • Albert Finney 

Dennis Gassener - Production Designer, his role is basically the architecture of the film and take the words and turn them into visuals for the characters. Film shots took place in Turkey, China, Scotland and England 

To promote this movie Bond made a transition from usually drinking Martini's to Beer, Heinekan. The name of this brand was shown if the first 4 and a half minutes into the film. Heinekan paind £28m for their brand to be featured in Skyfall. Skyfall was released in IMAX cinema's as  the IMAX is know for being bigger and better, showing it at the IMAX meant that the screens had been opened up so you get a bit more sky at the top and a bit more fall at the bottom this was so that the audience would appreciate Mendes  and Deakins specific, effective of the use of framework. Skyfall was advertised everywhere including, Billboards, Bus advertiesments and tube advertisements, there was also a viral campaign on the internet which allowed fans to follow and share the hype of the new movie, all the social networking sites also took part in advertising Skyfall. The Coke Zero advert was very famous for viral advertisement of Skyfall. Merchandising also helped promote Skyfall which allowed fans of the film series to get a better  connection with the story lines and 'become' Bond themselves in a fantasty world, the main point of the merchandising was to draw the public's attention towards the film. 

Using billboard advertisements to place posters of the new James Bond film was aimed at a huge target audience for those that are using public transport everyday are reminded of the upcoming film. 99% of teenagers ages 12-17 go online and are using the internet everyday, by having an online campaign for Skyfall it will be attracting a huge target audience of the younger generation. Even though the viral campaign was aimed at a younger generation it also shows the older generation that the more modern movies are being advertised on the net showing that that film is modern itself. Merchandising with the younger generation is a good was to attract this particular section of the target audience as these are the people willing to spend money on toys and video games, younger generation would stick posters on their bedroom wall showing the dedication to James Bond. The video games are targeted to the male population and allow fans to 'become' Bond.

Skyfall was premiered at Royal Albert Hall on the 23 October 2012, and was released in the UK on the 26 October 2012, and in the United States 9 November 2012. Prince Charles and his wife attended the premiere. Skyfall was the first James Bond film to be screened at the IMAX, it was positively received by critics and the box office, grossing over $951 and became the highest-grossing film of Sony Picture of all-time in the UK. The film was released in the UK on 18 February 2013 on DVD and Blu-Ray and in North America  on 12 March 2013 by 20th Century Fox Home Entertainment. The 2012 Olympics James Bond ( Daniel Craig ) accompanied the Queen on her arrival to the stadium this raised awareness of 007's return to a global audience of a billion.