Skyfall

Skyfall was directed by Sam Mendes and produced by two people named Micheal G.Wilson and Barbra Broccoli. Skyfall was release in the UK 2 weeks before America. August 2011 the Serbian newspaper stated that Bond 23 will have a link to Jeffery  Deaver's novel. Eon production then had to deny any link between the novel and Bond 23. The title 'Skyfall' refers to the name of Bond's childhood home, and the setting for the film's finale.

Cast :

• Daniel Craig
• Judi Dench 
• Javier Bardem
• Ralph Fieness 
• Naomie Harris 
• Berenice Lim Marlohe
• Albert Finney 

Dennis Gassener - Production Designer, his role is basically the architecture of the film and take the words and turn them into visuals for the characters. Film shots took place in Turkey, China, Scotland and England 

To promote this movie Bond made a transition from usually drinking Martini's to Beer, Heinekan. The name of this brand was shown if the first 4 and a half minutes into the film. Heinekan paind £28m for their brand to be featured in Skyfall. Skyfall was released in IMAX cinema's as  the IMAX is know for being bigger and better, showing it at the IMAX meant that the screens had been opened up so you get a bit more sky at the top and a bit more fall at the bottom this was so that the audience would appreciate Mendes  and Deakins specific, effective of the use of framework. Skyfall was advertised everywhere including, Billboards, Bus advertiesments and tube advertisements, there was also a viral campaign on the internet which allowed fans to follow and share the hype of the new movie, all the social networking sites also took part in advertising Skyfall. The Coke Zero advert was very famous for viral advertisement of Skyfall. Merchandising also helped promote Skyfall which allowed fans of the film series to get a better  connection with the story lines and 'become' Bond themselves in a fantasty world, the main point of the merchandising was to draw the public's attention towards the film. 

Using billboard advertisements to place posters of the new James Bond film was aimed at a huge target audience for those that are using public transport everyday are reminded of the upcoming film. 99% of teenagers ages 12-17 go online and are using the internet everyday, by having an online campaign for Skyfall it will be attracting a huge target audience of the younger generation. Even though the viral campaign was aimed at a younger generation it also shows the older generation that the more modern movies are being advertised on the net showing that that film is modern itself. Merchandising with the younger generation is a good was to attract this particular section of the target audience as these are the people willing to spend money on toys and video games, younger generation would stick posters on their bedroom wall showing the dedication to James Bond. The video games are targeted to the male population and allow fans to 'become' Bond.

Skyfall was premiered at Royal Albert Hall on the 23 October 2012, and was released in the UK on the 26 October 2012, and in the United States 9 November 2012. Prince Charles and his wife attended the premiere. Skyfall was the first James Bond film to be screened at the IMAX, it was positively received by critics and the box office, grossing over $951 and became the highest-grossing film of Sony Picture of all-time in the UK. The film was released in the UK on 18 February 2013 on DVD and Blu-Ray and in North America  on 12 March 2013 by 20th Century Fox Home Entertainment. The 2012 Olympics James Bond ( Daniel Craig ) accompanied the Queen on her arrival to the stadium this raised awareness of 007's return to a global audience of a billion.